About lrnadesign
About lrnadesign
About lrnadesign
HI, I'M LORENA
HI, I'M LORENA
☆
{ WEB DESIGNER & UX SPECIALIST }
{ WEB DESIGNER & UX SPECIALIST }
Bringing a storyteller's eye and a developer's brain to every project.
Bringing a storyteller's eye and a developer's brain to every project.
GET TO KNOW ME
Lorena Hurtado
Lorena Hurtado
I'm Lorena - a web designer, developer, and UX/UI specialist. I shape how websites and digital products are understood. How attention moves. Where people look first, what they trust, and what makes them stay.
My work is driven by narrative and behaviour. With 10 years of experience in media and communications, I learned how people actually consume content: fast, selectively, and emotionally. That perspective still runs through everything I create - it's in every layout I design, every flow I build, and every site I hand over.
I'm Lorena - a web designer, developer, and UX/UI specialist. I shape how websites and digital products are understood. How attention moves. Where people look first, what they trust, and what makes them stay.
My work is driven by narrative and behaviour. With 10 years of experience in media and communications, I learned how people actually consume content: fast, selectively, and emotionally. That perspective still runs through everything I create - it's in every layout I design, every flow I build, and every site I hand over.
She's Chronically Online
My interest in digital design started much earlier, messing around with MySpace and Tumblr in the 2000s, customising profiles and learning how personality can live inside digital spaces. That curiosity followed me into a career in media and communications, and eventually pulled me fully into web design and development.
In 2020 I went all in on digital design, training in full stack web development and UX/UI, combining everything I’d learned across media, storytelling, and tech into one focused practice.
Since then I’ve worked across industries, blending design, code, and a storyteller's instinct into websites and digital products that feel intentional, expressive, and genuine.
My interest in digital design started much earlier, messing around with MySpace and Tumblr in the 2000s, customising profiles and learning how personality can live inside digital spaces. That curiosity followed me into a career in media and communications, and eventually pulled me fully into web design and development.
In 2020 I went all in on digital design, training in full stack web development and UX/UI, combining everything I’d learned across media, storytelling, and tech into one focused practice.
Since then I’ve worked across industries, blending design, code, and a storyteller's instinct into websites and digital products that feel intentional, expressive, and genuine.
My interest in digital design started much earlier, messing around with MySpace and Tumblr in the 2000s, customising profiles and learning how personality can live inside digital spaces. That curiosity followed me into a career in media and communications, and eventually pulled me fully into web design and development.
In 2020 I went all in on digital design, training in full stack web development and UX/UI, combining everything I’d learned across media, storytelling, and tech into one focused practice.
Since then I’ve worked across industries, blending design, code, and a storyteller's instinct into websites and digital products that feel intentional, expressive, and genuine.
My Journey
My Journey
My Journey
Digital Spaces as Playgrounds
Before I knew what web design was, I was drawing websites in Microsoft Paint at around 8 years old. In my teens, I discovered HTML and CSS through MySpace and Tumblr, tweaking and rebuilding until it felt right.
Before I knew what web design was, I was drawing websites in Microsoft Paint at around 8 years old. In my teens, I discovered HTML and CSS through MySpace and Tumblr, tweaking and rebuilding until it felt right.
Learning Visual Storytelling
Studied Audiovisual Communication in university, building a background in media, content, and production.
Studied Audiovisual Communication in university, building a background in media, content, and production.
2016–2020 / Ongoing
Media, Motion & Production
Worked in video production and motion design across podcasts, documentaries, and branded content for clients like Hilton and CHAS - learning what holds attention and how people engage with content.
Worked in video production and motion design across podcasts, documentaries, and branded content for clients like Hilton and CHAS - learning what holds attention and how people engage with content.
From Media to Digital Products
Moved into digital design and began working on real applications and websites, combining storytelling with structure, research, accessibility, and interface design.
Moved into digital design and began working on real applications and websites, combining storytelling with structure, research, accessibility, and interface design.
UX/UI, Web Design & Development
UX/UI, Web Design &
Development
Progressed into web design and development roles across agency and product teams. Designing and building UX-led responsive, accessible websites and CMS-driven web applications end-to-end, from concept through to launch. Along the way, I completed two masters in Full Stack Web Development and UX/UI Design.
Progressed into web design and development roles across agency and product teams. Designing and building UX-led responsive, accessible websites and CMS-driven web applications end-to-end, from concept through to launch. Along the way, I completed two masters in Full Stack Web Development and UX/UI Design.
Freelancing Worldwide
Running an independent practice working with clients and teams worldwide across web design and development. Projects range from websites and digital products to audits and UX strategy. Bringing a decade of experience across media, design, and development to every project.
Running an independent practice working with clients and teams worldwide across web design and development. Projects range from websites and digital products to audits and UX strategy. Bringing a decade of experience across media, design, and development to every project.
INDUSTRIES
Areas I've worked in
Across different sectors, I’ve discovered where I do my best work:
in spaces that align with how I think and design.
Across different sectors, I’ve discovered where I do my best work: in spaces that align with how I think and design.
SCIENCE / RESEARCH
CREATIVE BUSINESSES / MARKETING
MUSIC INDUSTRY
HEALTH / BEAUTY / WELLNESS
EDUCATION / ACADEMIC SOFTWARE
SCIENCE / RESEARCH
CREATIVE BUSINESSES / MARKETING
MUSIC INDUSTRY
HEALTH / BEAUTY / WELLNESS
EDUCATION / ACADEMIC SOFTWARE
DON'T SEE YOUSELF ON THE LIST?
Can't wait to hear about your ideas.
Can't wait to hear about your ideas.
My Stack
Tools get chosen that support clear thinking and quality work, based on project needs rather than what's trending
My Values
My Values
The principles behind my work, and the way we collaborate.
The principles behind my work, and the way we collaborate.
Passionate
If I’m in, I’m in properly. I care about building work that feels true to the people behind it. Not generic, not trend-led, but shaped by personality, values, and intent.
If I’m in, I’m in properly. I care about building work that feels true to the people behind it. Not generic, not trend-led, but shaped by personality, values, and intent.
Independent
I work best with space to take ownership and move things forward. I don’t need step-by-step direction, just clear goals and collaboration so I can stay aligned with the bigger picture.
I work best with space to take ownership and move things forward. I don’t need step-by-step direction, just clear goals and collaboration so I can stay aligned with the bigger picture.
Inclusive
I design with people in mind, creating work that’s accessible for everyone. I also work with people who value respect and inclusivity, and bring that into how they work with others.
I design with people in mind, creating work that’s accessible for everyone. I also work with people who value respect and inclusivity, and bring that into how they work with others.
Are we a good fit ?
Fun Facts
Fun Facts
Fun Facts
Fun Facts
Fun Facts
Fun Facts
{ AFTER WORK }
{ AFTER WORK }
Music Obsessed
Spanish Born, UK Based
Space Nerd
Screens & Pages
Music Obsessed
Spanish Born, UK Based
Space Nerd
Screens & Pages
Feel like we are
on the same page?
Feel like we are on the same page?
Feel like we are on the same page?
I'd love to hear from you
I'd love to hear from you
Whether you’re starting fresh or redesigning, I’ll help you create something clear, strategic, and built to convert.
Whether you’re starting fresh or redesigning, I’ll help you create something clear, strategic, and built to convert.