2025
Sonia Abadi is an international speaker, medical psychoanalyst, and author. She connects with audiences worldwide. The new website brings her brand identity online, presenting her work clearly and inviting every visitor to explore, learn, and engage.
Tools
Figma, Whimsical, Notion, Wordpress, Elementor
Industry
Personal Brand / Business & Leadership
Timeline
6 weeks
The main challenge was making a wide range of offerings - talks, publications, courses, mentoring, events, and a blog feel clear and accessible to very different visitors, from corporate organisers to first-time readers. At the same time, the refreshed brand identity needed to come to life online: bold colours, dynamic patterns, and strong typography had to feel vibrant but coherent, guiding users through the site while keeping the experience and visual identity consistent.
The new website brings Sonia Abadi’s work into a clear, engaging digital space. Speaking engagements, workshops, courses, mentoring, publications, and events all have their place. Visitors, whether corporate organisers, readers, or first-time explorers, can quickly find what they need and know what to do next.
Her refreshed visual identity comes alive online. Bold colours, dynamic patterns, and strong typography give the site personality while keeping it professional and consistent. Every section guides visitors naturally, from first discovery to taking action.
Blog content and downloadable resources encourage people to return. Promo reels, created alongside the site, showcase the new brand visually and capture attention.
The result is a cohesive digital presence that communicates her expertise, highlights her offerings, and positions Sonia as a speaker, author, and mentor whose work is worth following.
