CASE STUDY

Endara

Landing Page & App Design

UX/UI · Research · Product Strategy · 2025

A digital health companion for women with endometriosis.

VIEW PROTOTYPE

VIEW PROTOTYPE

RESEARCH DOCUMENTATION

RESEARCH DOCUMENTATION

Tools

Figma ∙ Whimsical ∙ Miro ∙ Maze

Industry

Healthcare / Research

Timeline

12 Weeks

01.

PROJECT OVERVIEW

Endara is a digital companion for women navigating endometriosis.

The app blends science, empathy, and practical tools to help them understand their bodies and manage the condition with clarity and confidence.

Women living with endometriosis frequently face confusion and frustration due to a lack of clear, accessible information about the disease and the options available for managing it.

Women living with endometriosis frequently face confusion and frustration due to a lack of clear, accessible information about the disease and the options available for managing it.

Endometriosis is a gynecological condition affecting 10–15% of women of reproductive age, causing chronic pain, fertility challenges, and emotional distress. Many experience delayed diagnosis and inadequate treatment.

Related issues, such as chronic pain, anxiety, and depression, are often overlooked or left untreated, leaving women without the support they need

02.

02.

02.

PROBLEM IDENTIFICATION

PROBLEM IDENTIFICATION

03.

03.

03.

RESEARCH FINDINGS

Information was gathered through desk research, netnography, user surveys (51 responses) and interviews with patients.

Information was gathered through desk research, netnography, user surveys (51 responses) and interviews with patients.

Information was gathered through desk research, netnography, user surveys (51 responses) and interviews with patients.

Delayed Diagnosis

54%
54%
54%

Waited more than five years for diagnosis.

Lack of Validation

73%
73%
73%

Did not feel fully understood by healthcare professionals.

Daily Life Impact

>90%
>90%
>90%

Reported impact on work, leisure and relationships.

“Getting the diagnosis finally made sense of everything I had been through”

“Getting the diagnosis finally made sense of everything I had been through”

“Getting the diagnosis finally made sense of everything I had been through”

“I need doctors to take me seriously. It’s not just about relieving pain, it’s about finding long-term solutions that actually work.”

“I need doctors to take me seriously. It’s not just about relieving pain, it’s about finding long-term solutions that actually work.”

“I need doctors to take me seriously. It’s not just about relieving pain, it’s about finding long-term solutions that actually work.”

“Hormonal treatments, physio, and an anti inflammatory diet have helped me a lot. I also do stretching and breathing exercises.”

“Hormonal treatments, physio, and an anti inflammatory diet have helped me a lot. I also do stretching and breathing exercises.”

“Hormonal treatments, physio, and an anti inflammatory diet have helped me a lot. I also do stretching and breathing exercises.”

“The pain isn’t just physical, it’s emotional too. It’s really upsetting when no one listens to me”

“The pain isn’t just physical, it’s emotional too. It’s really upsetting when no one listens to me”

“The pain isn’t just physical, it’s emotional too. It’s really upsetting when no one listens to me”

04.

DEFINING THE DIRECTION

Women living with symptoms of endometriosis need to understand what’s happening in their bodies, anticipate how symptoms will affect their day-to-day lives, and feel supported rather than alone.

user needs

Clarity on symptoms

Understand patterns and triggers to plan daily life.

Clarity on symptoms

Understand patterns and triggers to plan daily life.

Clarity on symptoms

Understand patterns and triggers to plan daily life.

Confidence in consultations

Feel prepared and validated when talking to doctors.

Confidence in consultations

Feel prepared and validated when talking to doctors.

Confidence in consultations

Feel prepared and validated when talking to doctors.

Reliable guidance

Access trustworthy, up-to-date information.

Reliable guidance

Access trustworthy, up-to-date information.

Reliable guidance

Access trustworthy, up-to-date information.

Emotional support

Tools to manage stress, fatigue, and mood impacts.

Emotional support

Tools to manage stress, fatigue, and mood impacts.

Emotional support

Tools to manage stress, fatigue, and mood impacts.

My Approach

Symptom tracking

Log pain, fatigue, and other symptoms in one place.

Symptom tracking

Log pain, fatigue, and other symptoms in one place.

Symptom tracking

Log pain, fatigue, and other symptoms in one place.

Cycle visualisation

Identify trends across hormonal phases.

Cycle visualisation

Identify trends across hormonal phases.

Cycle visualisation

Identify trends across hormonal phases.

Online consultations

Connect with endometriosis-trained specialists.

Online consultations

Connect with endometriosis-trained specialists.

Online consultations

Connect with endometriosis-trained specialists.

Educational guides

Short, actionable resources.

Educational guides

Short, actionable resources.

Educational guides

Short, actionable resources.

Exercise & relaxation routines

Promote holistic wellbeing alongside symptom management.

Exercise & relaxation routines

Promote holistic wellbeing alongside symptom management.

Exercise & relaxation routines

Promote holistic wellbeing alongside symptom management.

Insights from research were synthesised using affinity mapping, MoSCoW prioritisation, and impact–feasibility analysis to identify what really matters to users.

Insights from research were synthesised using affinity mapping, MoSCoW prioritisation, and impact–feasibility analysis to identify what really matters to users.

Insights from research were synthesised using affinity mapping, MoSCoW prioritisation, and impact–feasibility analysis to identify what really matters to users.

THE SOLUTION ☆ THE SOLUTION ☆ THE SOLUTION ☆
THE SOLUTION ☆ THE SOLUTION ☆ THE SOLUTION ☆
THE SOLUTION ☆ THE SOLUTION ☆ THE SOLUTION ☆
THE SOLUTION ☆ THE SOLUTION ☆ THE SOLUTION ☆
THE SOLUTION ☆ THE SOLUTION ☆ THE SOLUTION ☆
THE SOLUTION ☆ THE SOLUTION ☆ THE SOLUTION ☆

Endara

Endara helps women with endometriosis track symptoms, understand their cycle, and manage daily life.

The platform addresses delayed diagnosis, fragmented tools and gaps in emotional support by centralising symptom tracking, educational guidance and specialist access within one structured experience.

Endara helps women with endometriosis track symptoms, understand their cycle, and manage daily life.


The platform addresses delayed diagnosis, fragmented tools and gaps in emotional support by centralising symptom tracking, educational guidance and specialist access within one structured experience.

Endara helps women with endometriosis track symptoms, understand their cycle, and manage daily life.

The platform addresses delayed diagnosis, fragmented tools and gaps in emotional support by centralising symptom tracking, educational guidance and specialist access within one structured experience.

05.

CORE PRINCIPLES

Centralised

Combines tracking, medical guidance, and resources in one place.

WHY

Users reported juggling multiple apps and sources, creating confusion and disorganisation.

01

Personalised

Adapts medical information, advice and insights to each user’s cycle and symptoms.

WHY

Symptoms vary across the cycle; research showed users want tailored guidance for planning daily life.

02

Guided

Helps users prepare for appointments and navigate the healthcare system.

WHY

Interviews highlighted frustration in explaining symptoms and navigating healthcare processes.

03

Wellbeing

Tools support self-care, emotional wellbeing, and confidence.

WHY

Users feel isolated; they need validation, independence, and practical ways to manage symptoms.

04
06.

VISUAL IDENTITY

Attitude rooted in warmth, empowerment, and positive strength, designed to support women in their everyday live. The inspiration came from women’s health apps, modern scientific platforms, and current aesthetic trends.

Attitude rooted in warmth, empowerment, and positive strength, designed to support women in their everyday live. The inspiration came from women’s health apps, modern scientific platforms, and current aesthetic trends.

Attitude rooted in warmth, empowerment, and positive strength, designed to support women in their everyday live. The inspiration came from women’s health apps, modern scientific platforms, and current aesthetic trends.

Cherry Red

Primary - 60%

STRENGTH ∙ EMPOWERMENT

#D6002F

Cards &
Glassmorphism

Cards &
Glassmorphism

Softly rounded cards with subtle transparency create a sense of depth and layering, helping users visually separate different pieces of content. This design makes key information easier to scan and understand, while keeping the interface clean and focused.

07.

USER TESTING

USER TESTING

Sixteen participants tested key user flows, completing structured tasks focused on onboarding, symptom tracking and consultation booking.

Onboarding Comprehension
100% understood the app’s purpose.

Onboarding Comprehension
100% understood the app’s purpose.

Onboarding Comprehension
100% understood the app’s purpose.

Consultation booking
Near-perfect completion with smooth navigation.

Consultation booking
Near-perfect completion with smooth navigation.

Consultation booking
Near-perfect completion with smooth navigation.

Symptom Logging
Users accessed My Body and logged symptoms easily.

Symptom Logging
Users accessed My Body and logged symptoms easily.

Symptom Logging
Users accessed My Body and logged symptoms easily.

Guides and resources
Two users struggled to find the menstrual pain sick leave guide; improved visibility is recommended.

Guides and resources
Two users struggled to find the menstrual pain sick leave guide; improved visibility is recommended.

Guides and resources
Two users struggled to find the menstrual pain sick leave guide; improved visibility is recommended.

Next Steps:

Insights from testing will guide refinements to make the app even easier to navigate and ensure all key resources are clearly accessible.

Next Steps:

Insights from testing will guide refinements to make the app even easier to navigate and ensure all key resources are clearly accessible.

Next Steps:

Insights from testing will guide refinements to make the app even easier to navigate and ensure all key resources are clearly accessible.

User testing conducted on Maze.co

User testing conducted on Maze.co

User testing conducted on Maze.co

THE RESULT ☆ THE RESULT ☆ THE RESULT ☆
THE RESULT ☆ THE RESULT ☆ THE RESULT ☆
THE RESULT ☆ THE RESULT ☆ THE RESULT ☆
THE RESULT ☆ THE RESULT ☆ THE RESULT ☆
THE RESULT ☆ THE RESULT ☆ THE RESULT ☆
THE RESULT ☆ THE RESULT ☆ THE RESULT ☆
08.

THE IMPACT

Endara centralises symptom tracking, consultation access and educational resources into one cohesive system, addressing the disorganisation identified during research.

Endara centralises symptom tracking, consultation access and educational resources into one cohesive system, addressing the disorganisation identified during research.

Structure

By improving access to clear information and strengthening consultation preparation, the platform helps users engage more confidently with medical professionals.

By improving access to clear information and strengthening consultation preparation, the platform helps users engage more confidently with medical professionals.

Confidence

In healthcare contexts, design must prioritise clarity, accessibility and validation. This project reinforced the importance of research-led, iterative decision-making.

In healthcare contexts, design must prioritise clarity, accessibility and validation. This project reinforced the importance of research-led, iterative decision-making.

Accountability

08.

THE IMPACT

Endara centralises symptom tracking, consultation access and educational resources into one cohesive system, addressing the disorganisation identified during research.

Structure

By improving access to clear information and strengthening consultation preparation, the platform helps users engage more confidently with medical professionals.

Confidence

In healthcare contexts, design must prioritise clarity, accessibility and validation. This project reinforced the importance of research-led, iterative decision-making.

Accountability

09.

RESEARCH DOCUMENTATION

Full research process and methodology:

OPEN PDF

La Consentida

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Whether you’re starting fresh or improving something existing, I’ll help turn it into a website or app that looks good, works well, and is easy to use.

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Want something
like this for
your project?

Let's chat

Whether you’re starting fresh or improving something existing, I’ll help turn it into a website or app that looks good, works well, and is easy to use.

Get in touch

BROWSE MORE PROJECTS