Tools
Figma ∙ Notion
Industry
Hospitality / Retail
Timeline
3 Weeks
CASE STUDY
La Consentida
Website Audit & Redesign
Heuristic Review · Branding · Web Design
Redesigned the website for La Consentida, a restaurant, bar, and home décor boutique in León, Spain.
01.
PROJECT OVERVIEW
A space with a lot of personality, but a website that communicated none of it.
La Consentida is a local restaurant and concept store combining food, decor and curated products. The redesign focused on one clear goal: replacing a frustrating, untrustworthy website with one that reflects the warmth of the brand behind it.
The navigation didn't behave the way users expected, essential information was hard to find, and nothing on the homepage explained what the place actually was.
La Consentida’s website required a modern update, but the issue extended beyond aesthetics. Users were required to search for essential details such as opening hours, contact information and menu categories. The experience lacked structural clarity and predictable interaction patterns.
03.
ORIGINAL DESIGN
The design felt dated and unstructured.
Visually inconsistent, with no clear sense of hierarchy or brand presence. For a first-time visitor, it was difficult to get a feel for the place, navigate with confidence, or find the information they came for. It was a collection of small frictions that added up to a frustrating experience.
04.
UX AUDIT
0 - Not an issue
1 - Fix if time allows
2 - MINOR
3 - MAJOR
4 - CRITICAL
Critical Issues
Heuristic 4: Consistency and Standards
MAJOR ISSUES
Minor Issues
05.
DESIGN DECISIONS
Rebuilding the Experience
The audit pointed to six clear areas where the experience was breaking down. Each one became a design decision grounded in the findings, focused on the user.
Redesigning the Navigation
The menu icon was replaced for a navigation bar to work as standard site navigation, with the food menu accessible from within it.
WHY
A visible navigation bar removes any ambiguity. Users can see exactly where they can go without having to open anything first.
01
Improve Visual Hierarchy
Typography, spacing and colour were used to establish a clear order of importance, guiding the eye through the content naturally.
WHY
When everything looks the same weight, nothing stands out. Visual hierarchy gives users a clear path through the page.
02
Refining the Hero Section
The hero section was rebuilt to introduce the brand clearly and guide users toward relevant content from the first scroll.
WHY
A homepage has one job: make the visitor want to stay. The redesign gives them a reason to.
03
Active States and Wayfinding
Active states were introduced across the navigation so users always know which section they're in while browsing.
WHY
Without a visual indicator, it's easy to lose track of where you are, especially when browsing a page with multiple categories.
04
Reorganising Key Information
A card sorting exercise was used to restructure the site's content into clear, logical groupings, giving each offering its own dedicated section.
WHY
Users shouldn't have to piece together what a business offers. Dedicated sections reduce cognitive load: each space has its own context, so the information is where users expect it to be.
05
Enhancing Allergen Labelling
Number-based allergen indicators were replaced with visual icons and a clear, persistent legend.
WHY
Icons are immediate and universally understood. For something as important as allergen information, clarity isn't optional.
06
06.
MOODBOARD
07.
08.
VISUAL IDENTITY
A warm, grounded aesthetic.
The visual direction was drawn from the brand itself, a space that feels lived-in, warm and carefully curated. Dark greens and rich earth tones ground the palette, while cream and amber bring lightness and warmth. The typography pairs a strong display face with a clean, readable body font. Confident without being cold.
Forest
Primary - 60%
TRUST ∙ SOPHISTICATION
#151E17
Before
After
10.
RESEARCH DOCUMENTATION
The full heuristic review including detailed observations, severity ratings and recommendations for each issue, is available to view below.
